acXcelerant
ak·sel·er·uhnt · noun
Something that makes progress happen faster.
Why Xcelerant
Xcelerant comes from "accelerant," something that makes progress happen faster. That's the role we play: we add the strategy, systems and execution that help good firms move faster, in the right direction.
How we work
Strategic by design.
We identify the bottleneck before recommending the build.
Disciplined in execution.
Every system has an owner, a workflow and a measurement plan.
Accountable to results.
We define success before execution begins, and report against it.
Know the audience. Measure what funds.
Our roots are in direct mail, running second lien and HELOC campaigns for lenders' retail channels. That work taught us to know who the audience is, reach them with the right offer at the right time and measure what funds. Today the same discipline runs through AI-assisted systems for lenders, investors, insurance agencies, title companies and CPA firms.
Alex Diaz
Founder and Marketing Engineer
Alex brings nearly two decades of experience in marketing and operations to building systems that connect strategy, creative, and technology. At Xcelerant, he turns complex marketing challenges into coordinated campaigns, streamlined workflows, and clear reporting, so his clients can spend less time managing the moving parts and more time growing.
His approach is hands-on: understand the business, build with purpose, and use data to keep improving.
Training and certifications
Courses and certifications, grouped by skill.
AI
05
- Claude 101Anthropic Education · Aug 2026
- Introduction to Claude CoworkAnthropic Education · Aug 2026
- AI Fluency for Small BusinessesAnthropic Education · Aug 2026
- Google AIGoogle · Jun 2026
- Google AI EssentialsGoogle
Search and SEO
04
- Keyword Research Course with Greg GiffordSemrush · May 2024
- Content and SEO Agency Playbook CourseSemrush · Jun 2023
- SEO Backlink Management CourseSemrush · Jun 2023
- Maximizing Your Social Impact with Semrush's Social Media ToolkitSemrush · May 2024
CRM, sales and automation
06
- Inbound MarketingHubSpot Academy · Jul 2023
- Frictionless SalesHubSpot Academy · May 2023
- HubSpot Sales SoftwareHubSpot Academy · May 2023
- Salesforce for MarketersLinkedIn Learning · Dec 2023
- Salesforce Essential TrainingLinkedIn Learning · Dec 2023
- Sales Prospecting: How to Connect with Today's Busy BuyersLinkedIn Learning · Dec 2023
Content, email and social
08
- Content Marketing FoundationsLinkedIn Learning · Dec 2023
- Email and Newsletter Marketing FoundationsLinkedIn Learning · Dec 2023
- Writing Emails People Want to ReadLinkedIn Learning · Oct 2023
- Social Media Marketing: Strategy and OptimizationLinkedIn Learning · Dec 2023
- Social Media Marketing Strategy: TikTok and Instagram ReelsLinkedIn Learning · Dec 2023
- Essential Skills for Social Media ManagersLinkedIn Learning · Dec 2023
- Direct Mail MarketingLinkedIn Learning · Dec 2023
- B2B Marketing FoundationsLinkedIn Learning · Dec 2023
Brand and design
05
- Brand Design FoundationsLinkedIn Learning · Dec 2023
- Canva Essential TrainingLinkedIn Learning · Dec 2023
- Introduction to Graphic Design: PhotoshopLinkedIn Learning · Dec 2023
- Introduction to Graphic Design: IllustratorLinkedIn Learning · Dec 2023
- Creativity at Work: A Short Course from Seth GodinLinkedIn Learning · Aug 2023
Data and analytics
02
- Data StorytellingLearning @ Morning Brew · May 2023
- Tableau and R for Analytics ProjectsLinkedIn Learning · Dec 2023
Strategy and project management
03
- Developing a Competitive StrategyLinkedIn Learning · Jun 2023
- Business Development: Strategic PlanningLinkedIn Learning · Jun 2023
- Career Essentials in Project ManagementMicrosoft and LinkedIn · Dec 2023
Start with where you stand today
We'll ask AI tools the questions your clients ask, show you who comes up and recommend the three fixes we'd make first. One page, within 24 hours. No call needed.