One offer, every channel, in sequence
A prospect rarely responds to the first touch. They see the mailer, search your name, notice an ad a few days later and open an email the next week. When every channel carries the same offer and the same message, each touch builds on the last. When they don't, each touch starts over. We plan the sequence before the first piece is printed.
Each channel has one job
Direct mail
Targeted to households and businesses that fit the offer, like homeowners with equity for a HELOC or second lien. The mailer introduces the offer and points to one place to act.
Landing pages
A dedicated page for each campaign, with a personal URL or QR code, so every response is tracked to the drop that produced it.
Retargeting
Display and social ads shown to people who visited the landing page, and to the mailed audience where platforms allow, so the offer stays in view during the decision window.
Social media
Consistent posts on LinkedIn, Facebook and Instagram, so prospects who look you up find an active, credible company.
A short sequence for anyone who responds or opts in, timed to the mail drop and paired with fast personal follow-up from your team.
A typical campaign sequence
The mail gets attention. The follow-through earns the loan.
Our roots are in direct mail, running second lien and HELOC campaigns for lenders' retail channels. That lesson still holds.
What we build
Targeting
Lists built around equity, homeownership tenure and other criteria that match the offer.
Offer and creative
Copy and design for mail, landing pages, ads, posts and emails from one brand guide and one message.
Tracking
Personal URLs, QR codes, call tracking and matchback reporting that connects responses and applications to each drop.
Digital follow-through
Landing pages, retargeting audiences, social posts and email sequences timed to the drop.
Print and fulfillment
Production and mailing through established print partners.
How we measure
Delivery rate, response rate, landing page visits, applications and funded loans, by drop, list segment and channel. We define the targets before the first drop and report what each channel contributed.
- Delivered
- Responded
- Visited
- Applied
- Funded
Built to your standards
Required disclosures appear on every piece in every channel, and ad audiences stay within your industry's targeting requirements.
Direct mail and omnichannel, answered
What is omnichannel marketing?
Delivering one consistent offer and message across several channels, like direct mail, landing pages, ads, social media and email, in a planned sequence, so each touch builds on the one before.
Is direct mail still effective for mortgage lenders?
For HELOC and second lien offers, it remains one of the most targeted ways to reach homeowners with equity. It works best when it's connected to digital follow-through and tracked to funded loans.
How do you track direct mail response?
Personal URLs, QR codes and dedicated phone numbers for each drop, plus matchback reporting that connects applications in your CRM to the households that were mailed.
Can you retarget people who received a mailer?
Often, yes. Some ad platforms can match a mailing list to their users, and anyone who visits the campaign landing page can be retargeted. Availability depends on the platform and your industry's ad policies.
Plan the sequence before the first drop
Start with a free Snapshot. We'll show you how your firm shows up when prospects search after the mailer lands, and the three fixes we'd make first.