Faster quote follow-up, renewals that get remarketed and cross-sell that reaches every household. Built around your appetite and your agency management system, with a licensed person approving anything that touches coverage.
12%
Agencies with a well-defined AI policy · Liberty Mutual, 2025
Bought leads are shared, recycled and often outside your appetite. Renewals go out without a single remarketing touch. Homeowners never hear that you also write auto and umbrella. And your staff are already experimenting with AI, often without written rules. Only 12% of agencies had a well-defined AI policy in Liberty Mutual's 2025 study of independent agencies.
Every request gets a fast first response and is sorted by appetite, so producers spend time on business you can write.
Outreach timed to renewal dates, so good accounts don't drift.
Home to auto to umbrella to business, sent to the right households at the right time.
Asking satisfied clients for Google reviews right after a good experience.
Staying in front of the loan officers, realtors and CPAs who send you business, with referral gifts checked against your state's anti-rebating rules.
Facebook and Instagram posts that answer real coverage questions, approved before they go out.
A written AI policy, approved tools and training for your team.
Quotes, binds, written premium and retention. We define the targets before work begins and report against them monthly.
Your agency and licensed producers are identified on every piece, and your state advertising requirements go into the brand guide on day one. AI never gives coverage advice, and policyholder data stays out of public AI tools.
The best practices behind these systems hold across financial services. Here's how they performed for lenders and investors, and how the same system works for an agency.
Across 21,275 broker nurture emails in 2026, open rates averaged 52.8% and click rates 5.2%, against Mailchimp's Business and Finance averages of 31.4% and 2.8%.
Separate follow-up for the loan officers, realtors and CPAs who open and click, so producers call the right partners first.
Over 4 weeks, posts from the feed earned 3x the average engagement of the investor's other LinkedIn posts.
Posts that answer real coverage questions, drafted on a schedule and approved by a licensed person before they go out.
Results come from lending and investor clients. Results depend on the firm, the audience and the market.
Work the book you already have first: renewals, cross-sell and referrals from satisfied clients. Then add local search, reviews and content that answers real coverage questions, so prospects find you instead of buying shared leads.
AI is useful for drafting follow-up emails, summarizing long documents and keeping marketing on schedule. It shouldn't give coverage advice, bind coverage or see policyholder data in public tools. A licensed person should review anything that touches coverage.
Which AI tools staff may use, what data can never go into them, which outputs need a licensed review and who to tell when something goes wrong.
For drafts, yes, as long as no client or policy data goes in and a person reviews the email before it's sent.
We'll ask AI tools the questions your prospects ask about coverage and agencies near them, show you who comes up and recommend the three fixes we'd make first. Within 24 hours.