Content Engine

A Steady Content Presence Without the Weekly Scramble

We build a system that sources relevant topics, drafts posts and newsletters in your voice, designs them on your brand templates and schedules them for your approval.

The friction

Campaigns create activity. Systems make it repeatable.

Most firms post when someone remembers. The result is bursts of activity, long silences and no way to tell what's working. More content isn't always the answer. Consistent, useful content is.

How it works

Source. Draft. Approve. Publish. Measure.

  1. 01SourceA news feed tracks your markets and industry and surfaces what's worth commenting on.
  2. 02DraftAI drafts posts and newsletter sections in your approved voice and formats.
  3. 03ApproveYou review, edit and approve every piece, or approve templates for repeat use.
  4. 04PublishApproved content is designed on your brand templates and scheduled across your channels.
  5. 05MeasureMonthly reporting shows what earned attention and what led to conversations, and next month's plan adjusts.
What's included

What's included

  • 01Topic sourcing from news and market feeds
  • 02Monthly content calendar
  • 03Drafting, design on your brand templates and scheduling
  • 04LinkedIn, Facebook, Instagram and email newsletter
  • 05Monthly reporting tied to inquiries and conversations, not just reach
02 · Implementation

2 to 4 weeks

  • Voice guide
  • Approved formats
  • Brand templates
  • News feed setup
  • Publishing workflow
03 · Growth retainer · Optional

Monthly

  • We operate the system
  • Test new formats
  • Report monthly
Proof

3x

Average engagement vs. the investor's other LinkedIn posts

Daily market news feed for a multifamily investor

Over 4 weeks, posts from the feed earned 3x the average engagement of the investor's other LinkedIn posts.

Results depend on the firm, the audience and the market.

Questions

Content Engine, answered

Can AI run social media for a financial services business?

AI can source topics, draft posts and schedule them, which removes most of the manual work. A person who knows your brand and your industry's requirements should still approve every post.

How often should a financial services firm post on LinkedIn?

Consistency matters more than volume. Two or three useful posts a week, every week, usually outperforms bursts of daily posting followed by silence.

Will it sound like us?

Yes, because the voice is defined first and every piece is approved by your team before it's published.

Free AI Visibility Snapshot

Find your acceleration point

We'll ask AI tools the questions your clients ask, show you who comes up and recommend the three fixes we'd make first. One page, within 24 hours. No call needed.